The enquiry lands on WhatsApp at 8pm. Someone sees it next morning, means to reply, gets pulled into real work, remembers on Thursday. By then the customer already paid someone else.
No charge, no pitch — we map where your enquiries leak and tell you honestly if you need us.
Every enquiry gets answered in seconds, in the language they wrote in, and lands on your desk already sorted — so you follow up with people who are actually ready.
On the official WhatsApp Business API — not a phone app with a script taped to it.
Every enquiry gets answered in seconds, 24/7 — so nobody sits waiting while you're asleep or on site.
English, Malay or Chinese — whichever language the customer opened in is the language of the whole conversation.
The bot asks what they need, tags the conversation and hands it to your team with context attached.
Automatic follow-ups so a warm enquiry doesn't go cold because everyone was busy that day.
Your whole team works from one WhatsApp inbox with assignment, labels and notes — no more forwarding screenshots.
CRM sync, click-to-WhatsApp ad funnels, and custom integrations with the tools you already run on.
Most setups are live within two weeks.
A short chat about how enquiries reach you and where they get stuck. You get the map either way, and we'll say so if you don't need us.
WhatsApp Business API setup, the conversation flow, qualification, routing and follow-up — designed around how your business actually works.
We test it end to end, hand it over documented, and tune it once real customers start coming through.
We're not resellers. We build and operate this kind of system every day — including our own.
Our founder is technical co-founder and CTO of an influencer-marketing platform running across 5 Southeast Asian markets — built end to end, web to mobile.
We run a production WhatsApp automation platform with paying customers on the official Meta Cloud API. What we set up for you is the version we run ourselves.
We built an AI assistant that lets an operations team query live production data straight from WhatsApp — with audit logging on every action.
The most useful decision on any automation project is where to draw the line. These always go to a human — by design, in every build:
Automation that knows its limits gets trusted and stays switched on. Automation that doesn't gets turned off within a month.
Straight answers, before you have to ask them.
Projects start from RM 2,000 as a one-off build, plus a small monthly running cost for the WhatsApp API and hosting. Where you land in the range depends on how much you want automated — a straightforward auto-reply and lead qualifier sits at the lower end; multi-language AI, CRM sync and custom integrations sit higher.
You get the exact number in writing after the free audit, before you commit to anything. No surprise invoices, and the audit itself is free either way.
No. We can move your existing business number onto the WhatsApp Business API, or set it up on a separate number if you'd rather keep the two apart. Your customers keep messaging the same number they already know.
They stay. Moving a number to the API keeps your history intact, and your contacts don't need to do anything. We plan the switch with you so there's no window where messages go missing.
Most setups are live within two weeks — often faster if your process is simple. The slowest part is usually Meta's business verification on their side, not the build.
That's the part we spend the most time on. It replies in the customer's own language, keeps the conversation short, and hands over to a real person the moment the question needs one. You approve every message it's allowed to send before it goes live.
They get one. The bot's job is to answer instantly, work out what they need and route them — then your team takes over with the full context already attached. Complaints, refunds and anything sensitive skip the bot entirely.
No. We build it, test it and hand it over documented. Day-to-day, your team just replies in a normal shared inbox — if you can use WhatsApp, you can use this.
Free audit. We look at how enquiries reach you, show you where they're lost, and tell you honestly what to fix — whether or not you hire us.
Typically replies in seconds — that's rather the point.
Prefer email? Write to info.softsupplies@gmail.com and we'll come back to you the same working day.