KOC SEEDING · MALAYSIA

Pay in product, not in influencer fees.

Send us your samples. Within a week you get back dozens of honest reviews from real Malaysian creators — the kind of proof no ad budget can manufacture. No chasing influencers one by one, no negotiating rates, no wondering if they'll actually post.

💬 Get a campaign plan See how it works

Free campaign plan — we'll tell you how many creators your product can realistically get, before you commit.

OUR ACTUAL TRACK RECORD

3,571 campaigns run. 14,855 posts delivered.

Not a pitch deck number. These come straight out of the campaign database behind our creator platform — every brief we've run since November 2020, including the ones that went badly. 99% of our creators are Malaysian.

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Campaigns run
Since November 2020 — and still running today
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Posts delivered
By 2,267 different creators
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Average delivery rate
The number brands actually worry about: did the creators post?
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Campaigns at 100%
73% of all campaigns — every booked creator posted

We publish the honest version. 88.5% is the average across every campaign we've run — not a highlight reel. Roughly one booked creator in eight doesn't deliver. We chase them, and you see it in your dashboard either way.

How it works

You brief once. We handle matching, briefing, shipping, content QC and reporting.

One campaign brief with creators from across Malaysia applying to it

One brief, dozens apply

Your product goes up as a task. Creators from our pool apply to it — you pick, we do the rest.

Paying creators in samples instead of cash fees

Samples instead of fees

Creators are paid in the thing you already make. Your cost is product at cost price, not RM 100–300 a post in cash.

Grid of delivered creator content across TikTok and Instagram

Real reviews, within a week

Unboxings, before-and-afters, honest first impressions — on TikTok and Instagram, from people your buyers trust.

Real campaign result: 15 creators booked, 14 posts delivered, 93% delivery rate

Proof, and rights to reuse

You see exactly who delivered — and with UGC rights you can run the best clips as your own paid ads and product-page content.

WhatsApp auto-reply catching an enquiry generated by creator content

And we catch the enquiries

Seeding creates demand at odd hours. Our WhatsApp automation answers instantly so the interest doesn't go cold — the part other agencies hand back to you.

Who this works best for

Categories where a real person's opinion decides the sale.

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Beauty & personal care

Skincare, cosmetics, halal beauty — where before-and-after content and honest first impressions drive the buy.

"Real before-and-afters, in time for your TikTok Shop push."

🍫

Food & beverage

Snacks, drinks, supplements, local specialties — trust is built on someone actually tasting it on camera.

"Genuine taste-tests, seeded before the festive rush."

🍼

Baby, home & household

Products bought on safety and trust, where a parent's word carries more weight than any ad.

"Mum creators testing it for real — trust, then repeat purchase."

Wouldn't one big influencer be simpler?

Simpler, yes. But you're buying two different things.

One big influencer
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1 post.
Everyone sees it once. Then it's over.
One seeding campaign
30 posts, 30 voices.
Different feeds, different words, over weeks — and they're yours to reuse.
01

Reach ≠ trust

You're probably not unknown. You're unproven.

02

Your buyer searches first

One sponsored celebrity post doesn't survive that search.

03

One bet vs thirty

If the single post lands flat, that was your campaign.

04

30 assets you keep

Re-run the best clips as ads. The content outlives the campaign.

When to hire an influencer instead

  • Launching a category nobody knows exists
  • You need a face for the brand, long-term
  • You need a spike on one date — an opening, a festive push

If that's you, we'll say so.

Why us and not an agency

Most influencer agencies resell paid placements. We do something structurally different.

Our own creator pool

We're not brokering strangers. Campaigns get picked up fast because the creators are already ours — which makes delivery predictable, not hopeful.

Barter, not cash

Built for brands with real budgets rather than big ones. Your cost is product, so the money goes into more creators instead of fewer fees.

We catch the demand

Every other agency's job ends when the posts go live. Ours doesn't — we also build the WhatsApp automation that answers the buyers those posts create.

What it costs

One flat coordination fee, plus the product you send. No per-influencer negotiation.

Campaigns from
RM 1,500

Where you land depends on how many creators, which platforms, and whether you want UGC rights and follow-up automation included. You get the exact number in writing before anything ships.

The questions brands ask

Do creators have to say nice things?

No — and you wouldn't want them to. These are honest reviews, which is exactly why people believe them. We brief creators on what to cover, never on what to conclude. If your product isn't ready, seeding will tell you that faster than any focus group.

How many creators will I actually get?

It depends on your product and category — desirable, easy-to-demo products get picked up fastest. We'll give you a realistic number up front based on what similar products have attracted, rather than promise a figure and hope.

What do I need to provide?

Your product samples, shipping to us or directly to creators, and a short brief on what you'd like covered. We handle matching, briefing, coordination, content QC and reporting.

Can I use the content in my own ads?

Yes, with UGC rights included in the campaign. That's often where the real return is — creator footage tends to outperform studio content on TikTok and Meta, and you can run it on your product pages and marketplace listings too.

How long does it take?

Campaigns typically go live within 14 days of confirmation, with content landing over the following week or two depending on the number of creators.

What happens to the enquiries the content creates?

That's the part we're unusual on. Seeding tends to create interest at inconvenient hours, and most of it evaporates if nobody replies. We can set up WhatsApp automation that answers instantly, qualifies the enquiry and hands it to your team — so the demand you paid to create doesn't leak.

Send us your product. See what people actually say.

Tell us what you sell and we'll come back with a realistic campaign plan — how many creators, which platforms, what it costs. Free, and no obligation.

💬 Message us on WhatsApp

Prefer email? Write to info.softsupplies@gmail.com